Prepare a Google Ads Customer Match List in Sheets
8apps Team ·
The upload succeeds either way – the match rate is what fails. Here's the Sheets-to-Customer-Match workflow with Google's own formatting rules at each step.
#audience upload
2 articles
Salted vs Unsalted Hashes for Audience Uploads
8apps Team ·
Security guides say always salt your hashes. Ad platforms can't match salted data. Both are right – here's the difference, and what it means for how you handle upload files.