Why Your Ad-Platform Match Rate Is Low
8apps Team ·
The upload worked, the audience is tiny. Work through these causes in order – most low match rates are one formatting mistake, found in under ten minutes.
#Customer Match
4 articles
Prepare a Google Ads Customer Match List in Sheets
8apps Team ·
The upload succeeds either way – the match rate is what fails. Here's the Sheets-to-Customer-Match workflow with Google's own formatting rules at each step.
MD5, SHA-1 or SHA-256 for Customer Data?
8apps Team ·
The tool offers five algorithms; the upload needs exactly one. What Google, Meta and TikTok actually accept, how to recognise each digest on sight, and the one-line rule.
Salted vs Unsalted Hashes for Audience Uploads
8apps Team ·
Security guides say always salt your hashes. Ad platforms can't match salted data. Both are right – here's the difference, and what it means for how you handle upload files.