Why Your Ad-Platform Match Rate Is Low
8apps Team ·
The upload worked, the audience is tiny. Work through these causes in order – most low match rates are one formatting mistake, found in under ten minutes.
#Audience match rates
3 articles
Format Phone Numbers to E.164 in Google Sheets
8apps Team ·
E.164 is the format ad platforms and APIs expect – and the one spreadsheets quietly destroy. Here's how to get +6591234567 out of whatever your column holds now.
Hash Email Addresses Correctly in Google Sheets
8apps Team ·
Email hashing fails on casing, invisible spaces and Gmail's dot rules – not on the hash. The normalisation order that makes digests actually match, platform by platform.