Why Your Ad-Platform Match Rate Is Low
8apps Team ·
The upload worked, the audience is tiny. Work through these causes in order – most low match rates are one formatting mistake, found in under ten minutes.
#Meta Custom Audiences
3 articles
MD5, SHA-1 or SHA-256 for Customer Data?
8apps Team ·
The tool offers five algorithms; the upload needs exactly one. What Google, Meta and TikTok actually accept, how to recognise each digest on sight, and the one-line rule.
Prepare a Meta Custom Audience File from Google Sheets
8apps Team ·
Meta's phone format is not Google's – the same number needs two different hashes. Here's the Sheets workflow that follows Meta's documented rules exactly.