How Sales Teams Can Effectively Cover APAC Clients
For US or European sales teams targeting customers in Japan, South Korea, Singapore, and Australia, calling during the client's business hours requires serious early-morning discipline.
Scheduling Tips
To call Tokyo (JST, UTC+9) during business hours (9 amβ5 pm JST), a New York rep must be available at 7β11 pm ET the previous evening.
Singapore (SGT, UTC+8) during business hours means 8β10 pm ET for New York β late but manageable for dedicated APAC reps.
Sydney (AEST, UTC+10) during 9 amβ12 pm AEST = 11 pmβ2 am ET β generally impossible without dedicated APAC-based staff.
European reps have a slight edge: London to Tokyo is 9 hours, meaning 8 amβnoon GMT = 5β9 pm Tokyo.
Consider a dedicated APAC "early-bird" sales rep in Singapore or Sydney who covers the region during their own business hours.
Use async video pitches (Loom, Vidyard) for first-touch outreach β APAC prospects often prefer this over cold calls at odd hours.
Use the Color-Coded Planner to Find Your Window
The Timezone Meeting Planner shows a visual 24-hour grid where each hour is color-coded:
Share This With Your Team
Open the Timezone Planner pre-loaded, then use the Share button to copy a link - or shortlist specific slots and share those too.
Open Timezone Meeting Planner β