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How Sales Teams Can Effectively Cover APAC Clients

For US or European sales teams targeting customers in Japan, South Korea, Singapore, and Australia, calling during the client's business hours requires serious early-morning discipline.

πŸ‡ΊπŸ‡ΈNew YorkπŸ‡―πŸ‡΅TokyoπŸ‡ΈπŸ‡¬SingaporeπŸ‡¦πŸ‡ΊSydney

Scheduling Tips

1

To call Tokyo (JST, UTC+9) during business hours (9 am–5 pm JST), a New York rep must be available at 7–11 pm ET the previous evening.

2

Singapore (SGT, UTC+8) during business hours means 8–10 pm ET for New York β€” late but manageable for dedicated APAC reps.

3

Sydney (AEST, UTC+10) during 9 am–12 pm AEST = 11 pm–2 am ET β€” generally impossible without dedicated APAC-based staff.

4

European reps have a slight edge: London to Tokyo is 9 hours, meaning 8 am–noon GMT = 5–9 pm Tokyo.

5

Consider a dedicated APAC "early-bird" sales rep in Singapore or Sydney who covers the region during their own business hours.

6

Use async video pitches (Loom, Vidyard) for first-touch outreach β€” APAC prospects often prefer this over cold calls at odd hours.

Use the Color-Coded Planner to Find Your Window

The Timezone Meeting Planner shows a visual 24-hour grid where each hour is color-coded:

9 am – 6 pm local time. The ideal window for meetings. 7–9 am and 6–10 pm. Possible but not ideal. Outside working hours or weekends. Avoid unless necessary.

Share This With Your Team

Open the Timezone Planner pre-loaded, then use the Share button to copy a link - or shortlist specific slots and share those too.

Open Timezone Meeting Planner β†’